When we look at AI, it seems it is not just another productivity boost; it’s a turning point. For developers, data professionals, and IT pros, the challenge is not how to do the same work faster, but how to rethink the work itself. In this keynote, we will look at where AI stands today, what it means for your role, and how embracing new ways of thinking can unlock real business impact. Don’t retrofit old habits, reimagine them! The future belongs to those who transform, not just automate.