SPH11 10 Misconceptions of Information Architecture You Should Forget


1:30pm - 2:45pm

Level: Introductory to Intermediate

Agnes Molnar

CEO, Managing Consultant

Search Explained

In this session, Agnes will walk through the 10 misconceptions of Information Architecture.

Do you think Search is easy? Or maybe you think it's too complicated? Do you think it's enough to crate your Search Center and that's it? Do you consider Search as a one-time project? Maybe you think Search is simply bad and useless? It isn't worth your time? Maybe you think, even this session is a waste of time? If you answered YES! to any of these questions - this session is for you!"

You will learn:
  • The value and complexity of Search
  • "Gardening"
  • Why you shouldn't blame Search