Each of the major device platforms has its own set of UX gestures, features, and user expectations. But do you really have to implement a different user experience for each phone, tablet, and desktop computing scenario? When should you follow guidelines and UI conventions? When does brand consistency across multiple platforms matter more? In this session, you'll learn how and when to reuse UX concepts across platforms, and when you really do need to provide a custom implementation for one or more platforms or device types.